PIANO DI MARKETING 2025

The marketing plan is a planning document that contains the strategy and operational actions implemented by the company to achieve its business objectives.Its purpose is to direct, coordinate and monitor all the marketing activities that the company implements or plans to implement in a given period of time. Whether in reference to your brand, or in reference to a product or a specific set of products.

It is both a strategic and an operational tool. Indeed, it can be said that the marketing plan is precisely the tool with which the company passes from words to deeds, translating the objectives of the marketing strategy into concrete actions.