Despite its growing popularity, marketing automation remains unknown to many organizations that could greatly benefit from it.
As disruptive new tools begin to take hold in the digital marketing space, they are usually reserved for organizations that have the means and resources to implement complex marketing processes.
However, marketing automation is now more accessible. It has never been easier to set up complex automation workflows in no time.
Whether you are an e-commerce company, a multimedia website or a manufacturer with a long sales process, marketing automation can help you:
Save time and money on your marketing efforts;
Get to know your customers better and strengthen relationships with them;
Improve the user experience on your site;
Automate routine tasks to free up time for more important tasks.
Marketing automation refers to the use of software to create workflows consisting of predefined conditions that automatically activate the completion of certain marketing activities.
Triggers usually correspond to the actions your users take undertake on your site or in your emails and activities that can be automated include sending emails, sms, segmenting contacts into different lists or updating your contact database information (e.g. lead score , level of interest, etc.).